Hugh McIntyre Contributor. This is the final part on how to build a comprehensive music marketing plan, which is the most effective thing we do as an agency.. We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Maybe an EP for something a bit more substantial. If you don’t have an audience already, releasing a full length album can be a confusing and downright depressing experience. Albums and EPs take a long time to record, produce, and release. Then work your way up to an album to make that lasting impact. This can be a single, a music video, an EP, or an album. They are also costlier and they require major planning. You would release some singles to get some hype. Justin Colletti offers a better release strategy, more suited for the 21st century. So, in this article we will go over 5 strategies to release your music in 2021: 1) Release a single. Singles are faster to make, cheaper, and the release process is more flexible. We’ve seen many established artists pull off the secret album release strategy recently. Thanks to Soundtoys and Focusrite for sponsoring this episode. In other words, plan a PR campaign around a new release, a concert, an album launch party --anything specific that gives your campaign a focus. The Justin Timberlake Album: The 20/20 Experience Pts. https://www.planetarygroup.com/music-promotion-guide/plan-album-release Music PR campaigns can also be drawn up around a piece of news. Are you planning to release new music, music videos, or a new album by the end of this year? Our Musician Marketing Plan posts are the most popular series. Kanye West's New Album Release Strategy Isn't For Everyone. Music release strategy. Write an action plan — a list of your goals and the steps you need to take to reach them. Singles were there to promote the album, for the most part. I and II Release Date: March 15, 2013; Sept. 27, 2013 Strategy: It had been more than six years since Timberlake put out an album … Determine your marketing strategies; You will find 15 effective music marketing strategies below. This Strategy Beats Releasing an Album, Every Time. In Rainbows is the seventh studio album by the English rock band Radiohead.It was self-released on 10 October 2007 as a pay-what-you-want download, followed by a physical release internationally through XL Recordings in December 2007 and in North America through TBD Records on 1 January 2008. Spinnup’s Single Vs EP’s Strategy Guide. Things used to be so simple. There’s a better way. Nowadays things are way more complicated. The streaming platforms reward this strategy: more than two-thirds of all songs played on the largest music streaming platform, Spotify, are singles — not albums. 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