It’s no wonder women keep getting nose jobs. They should make their own films filled with non-white female cast. You can argue about whether or not those are values that should be espoused by a society, of course, but they’re not something that was “imparted upon the poor Chinese by those dastardly white folk”—that’s just a naive interpretation of history. “I think the answer to your question is pretty obvious,” I told her rather annoyed at the fact that she chose to ask that question to a tanned-skinned, curly-haired, and very obvious-looking Latina. Who knew that this would spread to cities such as Tokyo, Kathmandu, and Beirut? @2020 - hiplatina.com All Right Reserved. The good news is that today we have more power to trigger change than we have had in previous years. Growing up as a woman of color is tough. This is why brown and black women alike have straightened their naturally textured strands with blow dryers, flat irons, hot combs – and in some cases chemical straighteners and relaxers. It puts shame on our racial and ethnic features. “Whitewashing in the media…” I object to the choice of words here. In Asia, women even get lip reductions done, a procedure that involves surgically cutting at the wet-dry line and pulled underneath the inside of the mouth, all in efforts to reduce the lip size. A couple of points: 1. The modern beauty standard in Asia for females shows evidence of aligning with eurocentric ideals, for example East Asian beauty standards stress having large eyes, a small nose bridge, and white skin. Learn how your comment data is processed. Us whites should not allow non-whites to cuckold us by voluntarily kicking ourselves out of our own media industry. It’s especially ironic to see women have these kinds of procedures done today, considering how popular lip fillers have become here in the states. Honestly, as far as China is concerned, the desire for “milky skin” predates the colonial era by quite a bit—it’s more like a traditional social more, à la the desire to slim down or to avoid wrinkles. When you walk down the streets of Milan, London, Paris, or New York City, you see billboards featuring the typical tall, slender, Caucasian model. I was in the Sichuan area, which has seen comparatively little colonialism historically (especially the Chongqing area where I lived, Chengdu is a bit different); that aside, I spent quite a bit of time in some deeply rural areas, where exposure to the western world had been essentially nonexistent (and remains so). This is why skin-bleaching products are still so popular today in countries throughout Asia, Africa, and the West Indies. I’m here to say this: your nose is fine, just the way it is. The so-called “Instagram face” is checked off by clear skin, high cheekbones, catlike eyes, long lashes, a small nose, and full lips. Eurocentric beauty standards were invented and imposed onto all colonies. We’ve been socially conditioned to believe that our features need to look “less ethnic” in order for us to have a closer proximity to beauty. Using a social work lens, this article ex- The European beauty standard is the notion that a person is way more beautiful and attractive when they have European features, which includes light skin, straight hair, thin nose, colored eyes, etc. Here’s what I discovered: the fixation on pale skin in China has very little to do with Eurocentrism. They are centuries old and date back as far as the European colonization wave of the early 1400s. She spends her time drinking way too much coffee, playing with her two dogs she loves more than life itself, and partaking in various theatre endeavors. The over-reliance of Filipinos to other cultures is rooted in a simple concept: the idea that theirs are superior to ours. In 2017, The American Academy of Facial Plastic and Reconstructive surgery found that there has been a drastic rise in facial plastic surgery and injectables among millennials and young women, most likely due to social media and the pressure of looking perfect on Instagram. This ranges between 90-120 degrees with more obtuse angles being preferred in women and more acute ones in men. Yet, the author whitewashes him to make him more attractive to a white audience. Representation matters. Examples of the standards included fair … www.germmagazine.com/eurocentric-beauty-standards-a-global-disease Growing up, I rarely saw role models or actresses who looked like me. Resisting Eurocentric Beauty Standards. Beauty Is In the White Person: Excessive Focus On Eurocentric Beauty Standards. See the point above. Dating back to European colonialism in 1800s, European culture has diminished different cultures’ individual values of beauty. We’ve certainly made significant progress when it comes to beauty standards with stars like. In almost all of the instances, the white doll won. This has to change. We can’t expect of whites to celebrate the beauty of non-whites and to pretend like we consider it superior or equal to our own, as that would be disingenuous. These standards emphasize thinness, light skin tone, and long, straight hair, and are often present in “western” media representations of women. The onus is on non-whites to create their own media and to support it instead of white media. Japan even invented a tool to thin one’s nose without the hassle of surgery. Mainstream beauty standards are represented through White models, as well as the majority of Black women portrayed in the media who most often possess Eurocentric features. By Elizabeth Ruth Deyro April 2, 2018. Header Image by Vidushi Yadav This site uses Akismet to reduce spam. Why so many ethnic nose jobs? And guess what: they are quite similar to the so-called "Eurocentric" or "white" concept of recent decades. Eurocentrism is focusing on European culture to … Just sayin’, yo. In fact, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the percentage of Latinas, Asian Americans, and Black Americans getting plastic surgery went up by 10% in 2012, with the majority of these patients requesting what’s considered “ethnic plastic surgery.” These surgeries mainly included blepharoplasty (an eyelid surgery popular among Asians to remove the monolid) and rhinoplasty, a nose job intended to make the nose thinner, smaller – essentially more European looking. Whitewashing in the media has gone on for too long. When we think about Eurocentric beauty standards and colonial influences, we immediately think of the obvious – hair texture, skin tone, and even body type. These racist notions have since taken root in modern day societies across the world. Because of this, I don’t meet the typical Eurocentic beauty standards. “Women of color for centuries have been forced to adapt to Eurocentric beauty ideals.” The woman went on to assure me that times have changed and that she was certain that kind of pressure was no longer being placed on women of color today – because you know, she would know, right? If you look at before and after pictures of stars like Kim Kardashian, Beyonce, Nicki Minaj, Lil Kim, even Jennifer Lopez, you’ll notice how much smaller and thinner their noses have become over the years, most likely due to some sort of surgery or procedure. As women of color it is our responsibility to ourselves to believe that we are beautiful regardless of whatever our proximity is to white. But the conversation recently came back up for me after coming across a ridiculous and highly offensive GoFundMe account that was created by some idiot who feels that rapper Cardi B needs a nose job. However, due to events like the widespread colonialism of the 1800s, the European societal norms have lingered in other societies and have taken away from different cultures’ own values of beauty. It means that I have to deal with the challenges of not just being a woman, but the challenges of being a person of color in a society that worships Eurocentric beauty standards. Our society needs to realize that supporting Eurocentric beauty standards is just another insidious form of racism that has continued to dominate our mindset. and young women, most likely due to social media and the pressure of looking perfect on Instagram. The Black is Beautiful movement began in the early 1960s. But the conversation recently came back up for me after coming across a ridiculous and highly offensive GoFundMe account that was created by some idiot who feels that rapper, . This is ingrained into kids since birth. This isn’t speculation on my part, mind you; it was confirmed, quite explicitly, by numerous Chinese I interacted with over there. They are centuries old and date back as … Equivalence. European societal norms have been in place throughout history. But an ethnic nose – particularly a large or wide ethnic nose – is still not embraced and accepted as beautiful. She then rolled her eyes as if to say – whatever – and completely changed the subject. It is truly ignorant for people to not realize exactly how large this problem is within our society. We’ve certainly made significant progress when it comes to beauty standards with stars like Lupita Nyong’o gracing the cover of Vogue, natural and curly hair being highly embraced, big butts and curvy figures now considered desirable, full lips (a.k.a ethnic lips) are in, and more and more women of color are becoming a part of mainstream beauty. Body ideals and beauty standards are set by corporates with the aim to try and make you feel bad for not having big eyebrows or a thin nose. As a first-generation Peruvian daughter growing up in America, I never saw myself represented when I was younger. Attribution: [Image Description: A woman is standing in front of the ocean and smiling at the camera.] All cultures seem to prefer these traits in women. The effects of Eurocentric beauty standards are devastating. White washing and the promotion of assimilation was prominent in the 17th century and still affects society today. Pressure for Black people to alter their hair comes from Eurocentric standards of beauty, she said, being universally accepted. To be a Black woman in America is to be ugly. In the end they had to insert nose pads into the frame so they would fit me. This is especially hurtful because Cardi B already has a complex about her nose and has expressed how. False. As it turns out, it’s more of a matter of class distinction—having dark skin implies that you have to work outside, whereas pale skin suggests that you’re privileged enough to be able to stay indoors and lead a life of luxury. – Universal Beauty, Why Euro-centric Beauty Standards in Malaysia Are Problematic – Affinity Magazine, Hollywood: Tonal Deafness – Women and Media, First blog post – Hollywood: Tonal Deafness, Menggunakan Model Bule = Merendahkan Perempuan Indonesia -, Beauty Standards Across the World – Malik's Writing Blog, Public Syllabus: Beauty Standards Across the World – Tamar's Blog, Beauty Standards Across the World – Mona Boumelhem, Filipinos have a serious issue with Eurocentric beauty standards, Standards of Beauty – English IV Blog Post, Race, Colorism, and Body Misrepresentation: What Victoria’s Secret is Missing | ADmosphere, Book Review: Nefelibata – Writer || MMA Fighter. Gabriella Tranchina is a teenage girl living in New York but will soon be hopping coasts to attend the University of Southern California in the fall to study theatre and communications. Eurocentric beauty standards are harmful and perpetuate an idea of beauty that is inherent to a particular subset of women by glorifying and encouraging anglicized features such as smaller noses, thinner lips, less-prominent natural curves and straight hair. Identify the history of toxic, limited beauty standards. Filipinos have a serious issue with Eurocentric beauty standards. “I don’t understand why Latin women are so obsessed with making their noses smaller and thinner,” a white aesthetician asked me after giving me the inside scoop on which celebrities she could “tell” have had plastic surgery. After all, the term is EUROcentric. Ultralight Beams pigment shimmers & glosses launching tomorrow 12pm PST on kkwbeauty.com, A post shared by Kim Kardashian West (@kimkardashian) on Nov 30, 2017 at 8:18am PST, A post shared by Kim Kardashian West (@kimkardashian) on Oct 20, 2017 at 11:59am PDT. And even I, someone who is white, feel that I am constantly put second in the beauty competition to those who are blonde and blue-eyed. This is not to say, of course, that the Eurocentrism you’re referring to hasn’t affected other countries, nor that said influence isn’t problematic, because it is. In the eyes of many African and Asian girls, “pretty” entails Eurocentric features: lighter pigmentation, lighter eye colour, a narrow nose—everything that has a connection to Eurocentric beauty. The media was never whitewashed – that implies that whites had conquered the preexisting media of other nations and then glorified ourselves in it. China and India--two of the largest and oldest cultures on earth--have had very consistent concepts of female beauty for thousands of years. Photo via Flickr. Living in a Western society, we subscribe heavily to Eurocentric beauty standards. January 15, 2021. They are purposefully highlighting our insecurities. It’s that deeply rooted. My erstwhile girlfriend, who was quite traditional, would refer to darker-skinned folk as “farmers” (not unkindly, although I’ll admit it was off-putting) and was quite fixated on lightening her skin tone as much as possible. It’s insane and celebrity influence doesn’t help. There is an awful lot of "white beauty myth" stuff out there. Blonde hair, colored eyes, small nose, fair skin: these features dominate beauty standards in almost every country. The Society Pages rounded up a selection of beauty ads that showed how black women are expected to look identical to white women. These standards didn’t happen overnight. It’s especially sad because like Scaachi, Latina Daughter of Undocumented Immigrants Headed to Harvard, 18-Year-Old Latina’s Mysterious Death Isn’t Being Investigated by…, Tapatío Funko Pop! While it’s hard to judge any of these women for altering a part of their body they’ve been socially conditioned to believe needs improvement, it’s also a very sad reality. , a procedure that involves surgically cutting at the wet-dry line and pulled underneath the inside of the mouth, all in efforts to reduce the lip size. The children had one task: to decide which one was more beautiful. Also, in many East Asian countries, a surgery to give women “double eyelids” has become a popular practice, taking away from their own natural, cultural beauty to make them meet the standards of white beauty. We owe it to ourselves. For me, growing up with solely white and fair skinned celebrities created a certain standard of beauty that I didn’t fit into. Vaishnavi Ramu. However, Eurocentric beauty standards stay relevant even as certain looks come “in” and “out” of style. Eurocentric beauty standards plague young people of color one way or another. We should be rejecting the currently idolized beauty standards and celebrate our various skin tones, natural hair textures, and noses whether big or small. In 2017, The American Academy of Facial Plastic and Reconstructive surgery found that there has been, a drastic rise in facial plastic surgery and injectables among millennials. A discussion of the literature on Eurocentric beauty standards and their impact on Black women is presented. There have been quite a few WOC social media influencers who have been open about getting rhinoplasty including Dulce Candy, AnchalMUA, and Julie G to name a few. Nasolabial Angle However, the biggest differences caused by Eurocentric beauty standards comes from the nasolabial angle which is a measure of how upturned or downturned the tip of one’s nose and nostrils are. In advertising across the board, black women’s skin is lightened. Celebrities such as Beyoncé and Rihanna are frequently accused of using skin whiteners. In fact, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the percentage of Latinas, Asian Americans, and Black Americans getting plastic surgery, , with the majority of these patients requesting what’s considered “ethnic plastic surgery.” These surgeries mainly included blepharoplasty (an eyelid surgery popular among Asians to remove the monolid) and rhinoplasty, a nose job intended to make the nose thinner, smaller – essentially more European looking. Non-whites should found their own ‘Cosmopolitan’ and ‘Esquire’. It is our social responsibility to make a conscious effort to let other WOC – in particular young brown and black girls – know that they don’t have to change a damn thing about themselves – certainly not their beautiful ethnic noses – to be considered beautiful, desirable, and valuable in this world. Why ignore Asia? In China and other parts of Asia, women use skin-whitening cream and walk around with umbrellas on sunny days to keep themselves as close to white as possible. But an ethnic nose – particularly a large or wide ethnic nose – is still not embraced and accepted as beautiful. Therefore the problem isn’t that whites celebrate white beauty in our own media; the problem is that non-whites OVER CONSUME white media, even in their own non-white home territories. It’s no wonder women keep getting nose jobs. It’s insane and celebrity influence doesn’t help. There have been quite a few WOC social media influencers who have been open about getting rhinoplasty including, to name a few. Because virtual beauty filters, as actual beauty standards, are centered in Eurocentrism and made in the image of default white person. “I don’t understand why Latin women are so obsessed with making their noses smaller and thinner,” a white aesthetician asked me after giving me the inside scoop on which celebrities she could “tell” have had plastic surgery. However, these beauty standards are also very common in India, a country whose population is overwhelmingly non-European. Those are all traits that are stereotypically "white", and are often used as examples of Eurocentric beauty standards in American culture. Despite being all that our ancestors want us to be, we’re still expected to be white. “For some Asian men, a high-bridged nose common in Caucasians is seen as desirable.” A favoritism for Eurocentric beauty standards is nothing new. In reality, the media is a white creation and the media of other nations sought to imitate it. Pride and Prejudice and Zombies: Flesh-Dripping Fun with a Side of Brainy Charm, The Politics of Black (Women’s) Hair | 11Thinkpots, 10 Ways the Beauty Industry Tells You Being Beautiful Means Being White — Everyday Feminism, 10 Ways the Beauty Industry Tells You Being Beautiful Means Being White |, The unmaking of a social murderer: The reason behind the rise and fall of the Sara Lee doll and the African American Barbie Trio; not a marketing failure, but a mental health reality and social danger. Native American, Asian, Latin, African, Middle Eastern: All these cultures are so beautiful in their own unique way, and to just ignore them in favor of “typical” beauty is racism. These notions of beauty negatively affect black men and women as their definition of attractiveness and beauty is influenced by Eurocentric standards of beauty. everyone has been raving about. Dr Ewoma goes on to speak about damaging Eurocentric beauty standards. Well, aside from being located right in the center of the face, the nose is also a feature that almost immediately reveals one’s ethnic heritage and it’s a part of the body that can’t be changed or manipulated like hair or one’s skin tone, without the help of surgery. As for the highly westernized beauty industry, they’re going to have no choice but to catch up with us eventually! It’s especially sad because like Scaachi Koul pointed out for Buzzfeed, a nose job in many ways serves as a form of ethnic erasure since noses are so specific to our roots. We’ve seen multiple women of color on YouTube, Instagram, and other social media platforms open up about their obsession with nose contouring – which was highly promoted by Kim Kardashian – to give the illusion of a thinner, smaller nose. What “pretty” meant was a mystery to me. There’s even the famous. 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